There's an article in the Christian Science Monitor (no, not one of my normal news-sources, it was picked up by Wired) reviewing the new SUV Hybrid from Ford.

I'm a little fascinated (repelled?) by the "me" focus. Even the "why you're doing it" is basically "so you can feel smug", rather than any real desire to prevent an environmental meltdown. You're still high enough to block other's view, still heavy enough to kill anyone in a reasonable car, still...

I know, I know, when selling to the SUV crowd, this is what you have to do, but it still sounds crass somehow. Oh well, at least it's a small step in the right direction.