Got some feedback from John via email. In summary, needed to be designed more, have less information (always one of my problems), and use more anecdotes.
All good points. Doing it again, I'd probably have focused solely on descriptors. Don't know about his preference for story-centred organisation. I tend to come from the "theory first, practice second" school. Still, I suppose most people don't, so storied is probably a better approach for corporate-style training.
Oh well, guess I should stick to academia... still need to improve the lectures, but maybe just abandon the idea of teaching the general public.
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